Luxury Home Market
Real Estate Auction Company

Luxury Home Market

Luxury home

Selling your luxury home is likely one of the most important financial decisions you will make. Therefore, having a successful sales plan is crucial. There are some “must” elements in devising an effective sales strategy. To receive full financial potential for your property it is necessary to identify and alert the right buyer profile. And why not have them compete with other “look-alike” buyers?  In addition, the right platform will also eliminate unnecessary days on the market.

All sellers should desire a marketing campaign specifically tailored for your property aimed at the correct buyer profile with a call to action. Luxury properties can be difficult to value correctly. You do not want to overprice it allowing the property to languish on the market or to underprice it leaving money on the table. The buyer pool is generally limited and can be spread over a large geographical area. Because price reductions have very little impact on demand, it is only logical to use the right targeted marketing platform. It locates the “right buyer” profile and does so without boundaries, achieves true value, and gets your property sold and closed. Targeted marketing is the absolute key to achieve the desired results.

In hot markets where multiple offers are common, never miss an offer. Reach even more buyers with a multi-faceted marketing campaign allowing buyers to compete for ownership more easily.

Maybe you are struggling with how to value your property in the current market. Let the marketplace determine its true worth through competitive bidding. Find out the maximum amount a buyer is willing to pay for your property. These elements are available to sellers today


Having a specific date to sell allows sellers the flexibility of making plans

without being handicapped by unknown timelines. 


Target Auction Company’s sellers are typically well-capitalized and simply want control of their transaction. Sellers choose the auction platform to take control of the sales process for a variety of reasons, which include downsizing, moving, health, estate planning, etc., or simply because the property has not sold. Selling on a specific date and a known closing timeline has proven to be attractive for both sellers and buyers.

Auction marketing showcases luxury properties throughout the entire marketplace by focusing buyers exclusively on one property.

  • Buyers are required to act on your timeline.
  • Prolonged negotiations are eliminated when the terms of the sale are predetermined.
  • Secures a contingent-free contract.
  • Achieves fair market value.
  • Buyers are not limited by the geographic boundaries of the property’s location.
  • Generates a larger audience of buyers competing for ownership.


Listing to closed in less than 90 days. 


Is your valuable property a necessary or discretionary purchase? What is going to create action from the marketplace? Target Auction Company creates buyer desire and urgency with our targeted marketing campaigns. With the use of online bidding technology, buying real estate is easier, more convenient, and allows high-end buyers their preferred privacy. Target’s bidding app allows bidders to participate from almost anywhere at any time. Plus, our bidders are vetted in advance of approval.

Listing and buyer agents are welcome with our approach and can earn a commission.

If you have a luxury property you wish to sell, please give us at Target Auction Company an opportunity to review the benefits of the auction platform. It works. Contact us at 1-800-476-3939 and visit us at

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